Looking Forward To Some NFL Yardage

摘要

NBCs primetime began 2013 with considerable momentum, which was a big boost for Richmond-Petersburg, Va., market leader WWBT. But the local competition has elevated their ratings as well. Stations owned by Young Broadcasting, Local TV and Sinclair are making a significant push to dethrone the Raycom-owned leader. "With each [ratings] book, it gets more and more competitive," concedes Kym Grinnage, WWBT VP and general manager.