It's That Time Again

Jon Lafayette

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It's That Time Again

机译：又是那个时候

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A Sure Sign Of the season appeared in media buyers inbox- es last week: an invitation to Oxygen Media's upfront event on Feb. 5. "Once the calendar turns, a young mans mind turns to thoughts of the up- front, unfortunately," says Todd Gordon, executive VP and U.S. director for Magna Global, the media negotiating unit for agency conglomerate Interpublic Group.

机译：这个季节的肯定迹象出现在上周的媒体买家收件箱中：2月5日，应邀参加Oxygen Media的前期活动。“不幸的是，日历一旦改变，年轻人的思想就会转向前期的想法。”代理企业集团Interpublic Group的媒体谈判部门Magna Global的执行副总裁兼美国总监Todd Gordon说。

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《Broadcasting & Cable》 |2013年第3期|14-15|共2页
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Jon Lafayette;
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It's That Time Again

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