Media Companies Counting On New Measurement

摘要

So Far This Season, ratings for the big broadcast networks have been down, continuing an ongoing pattern of audience erosion. But it's different this time. With use of digital video recorders hitting a critical mass and more people accessing content online and via video-on-demand on a variety of devices, network executives have become like petulant Little Leaguers, striking out and then blaming the umpires because they can't get a hit.