Tortorici: Media Business Like Rollercoaster Gone 'Off the Rails'

摘要

Peter tortorici likens the media business to being on a roller-coaster. "It's a ride that sometimes makes you want to scream, sometimes makes you want to throw up, and is never boring," the CEO of GroupM Entertainment said Nov. 13 in a keynote conversation with B&C editor-in-chief Melissa Grego at The Content Show. But that rollercoaster is "off the rails," according to Tortorici, and nobody knows where it's headed.