Vets Trounce Rookies At Season's Start

摘要

Most of the season's new major first-run syndication shows have premiered-with the exception of Debmar-Mercury's Celebrity Name Game-and after early ratings returns, producers' hopes have likely come back down to earth. NBCUniversal's Meredith Viei- ra was first up, debuting on Monday, Sept. 8, with a 1.4 rating/5 share primary-run household average in the weighted metered markets, according to Nielsen Media Research. That was up 8% from last year, but off 22% from its lead-ins, which are typically soap operas that tend to be viewed on a time-shifted basis. Where Meredith showed weakness was in its demographic performance, averaging a 0.5/4 in its first week, equal to year-ago time periods but off 40% compared to its lead-ins.