Numbers Game Shifted to New Set Of Rules in 2014

摘要

TV numbers are notwhatthey used to be. Ratings in the adults 18-49 demo that some years would make any new series a "Dead Show Walking" are now celebrated. Some of that is due to the proliferation of time-shifted viewing, as consumers increasingly gain control of when, where and how they want to watch their shows. As time-shifted numbers have gained greater importance, the increase in viewers up to a week after a show airs has become a key factor in which series get renewed. Likewise, with all the time-shifting creating a very fragmented viewing pie, we've seen live event programming make a bit of a comeback. NBC raised eyebrows late last year when it put on a live version of The Sound of Music, but it ended up being such a resounding success that the network will do it again this year with Peter Pan. Fox has scheduled a live version of Grease as well and cable networks are looking for their own versions of Discovery's Nik Wallenda high-wire ratings explosion from 2013.