CBS Is Cashing In With Under the Dome

摘要

With underthe dome last year, cbs showed that a scripted series could make money for a broadcast network over the summer. This year, with season 2 a sure thing, the network is looking to cash in again. Media buyers expect season 2 to generate ratings similar to last year and have paid nearly 60％ more for spots. For CBS, the supernatural Stephen King show was set up to have its production costs covered before it even aired last year, thanks to international distribution deals and an exclusive streaming agreement with Amazon.com. Once the ratings rolled in, the ad revenue was pure gravy.