Showrunners Tune Up To Reach Young Viewers

摘要

Peppering soundtracks with licensed songs and contemporary artists is no longer the province of auteur TV showrunners-it is an increasingly vital part of producing any successful show. That's true not only because of the present glut of original programming, but also because music technology keeps dramatically evolving. Facebook and Apple, for example, are preparing to enter the song-recognition arena dominated by apps from Shazam and SoundHound, with all players basing their strategies on the value of TV in the overall mix. Even the unlikeliest series-say, a plot-. heavy early-American spy drama with a sincere attachment to historical accuracy-make determined efforts to incorporate the downloadable ear candy that draws young viewers, fosters audience involvement and cements brand identity.