NEW CONTENT STRATEGY 'APPENING AT WJXT

摘要

Wjxt offers mobile apps dedicated to news and weather, a hurricane tracker and an alarm clock that provides headlines and a wake-up announcement from an anchor. "We know the first thing people do in the morning is go to their phone," says Bob Ellis, VP/GM. A fifth app is to come out this summer: Ellis calls "Storm Pins" a "social sharing app for weather coverage."