From a Seed,Comedy Sprouts

摘要

Rick haskins had been The CW's marketing chief when, in December 2011, the network added digital programming to his purview.As executive VP, marketing and digital platforms, he now oversees CW Seed, a studio and over-the-top network launched last year, targeting the network's 18-34 target demo, primarily via comedies.The initiative was also meant to develop content for the linear network-a mission that has now born fruit. InApril,The CW announced that it had given a series order to CW Seed's Backpackers, making it the first show to be thusly called up. The series will premiere July 14 as part of a summer comedy block-the first time scripted comedy will have appeared on the network in years.