Women Influence the Remote As Well As the Cash Register

摘要

The influence of women extends to both what shows on television get watched in households and what products advertised on TV get brought home. That influence has expanded from the days when housewives were targeted via daytime dramas, those soap operas coming loaded with spots for the latest washday miracle. Now women are drawn to a variety of programming genres and are acknowledged as decision-makers when it comes to products including automobiles and financial services, once bastions of masculine rule.