Reelz Gets Ready to Stage Big Coining-Out Party

摘要

As upfront season approaches, Reelz Channel feels like it is ready to party. Reelz has not done a formal upfront event in several years, but now the network believes it has a story to tell and that the best way to make a good impression on media buyers is over drinks and entertainment. As a small, independent network, Reelz has to work harder to shake ad dollars out of buyers. But the story Reelz is selling has been a successful one for other networks that have shifted from a narrow niche and acquired movies to making a splash with original programming. And it's a strategy more networks are employing.