Long ago, when my Marine Corps father gave me a chore I hated doing, he would prod me: "If you're going to do something, son, at least do it right." Rights management is like that. Content owners have to do it, so they might as well do it right. For this fourth and final part in our series on Rights Insights, here are six simple pieces of advice, gleaned from experts at RSG Media, sponsor of this series, and some of its clients, consultants and other executives.
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