Driving Deeper Into the Digital Domain

摘要

Mark lopez has been an hombre ocupado since taking the helm of Uni-vision Communications's digital-facing initiatives in April. The former Google executive, now executive vice president and general manager of Univision Digital, has helped the Spanish-language media firm rapidly spool up a variety of projects, including a partnership with Snapchat; the debut of a mobile app that turns viewers into a judge for La Banda, the music-focused reality show; the launch of a fantasy soccer service based on Liga MX; and Univision's "Creator Network" that taps into online video's growing talent pool. Next TV editor Jeff Baumgartner recently spoke with Lopez about these new projects and their role in Univision's digital transformation. An edited transcript follows.