New Tools Gauge SVOD Viewing

摘要

Subscription video-on-demand services such as Netflix, and social media platforms, have been two of the fastest-growing areas of video consumption in recent years. And, as often happens with much-hyped technologies, they've also been a bear to measure. This is a particularly disruptive problem for program suppliers. They get some data from SVOD providers about the usage of their own programs but have little sense of how other programs are doing, which makes jt difficult to maximize the value of their content during negotiations for distribution deals or even renewals for the production of Netflix originals.