Bright Horizon Ahead For Charlotte and Its Stations

摘要

As the U.S. economy continues its rebound from the global crash years, one of the markets participating in the upswing is Charlotte, N.C.The DMA is moving up the rankings to No. 22 from 24. Its TV stations are adding new features and looking ahead to 2016, when the presidential election (see sidebar) will bring an influx of ad dollars in North Carolina's largest city. "We feel very fortunate that not only our station but also Charlotte is in bounce-back mode now and seeing growth," says Jim White, WCCB general manager and VP. "It's happening the right way. There's a bright next two years staring at the Charlotte television market."