Ladies and gentlemen, start your auction analysis engines. The FCC is putting the pedal to the metal on the broadcast incentive auction, having late last week released the final opening bid prices. WCBS New York is tops at $900 million, for all the stations whose spectrum it needs to free up for wireless. Some smaller markets were sporting the Maytag repairman-like "not needed" beside their names in the FCC spreadsheet. For example, the FCC needs no stations in the Grand Junction-Montrose, Colo., or Butte-Bozeman, Mont., DMAs. In other markets there were multiple stations with hundreds of million-dollar price tags, though prices could vary widely depending on whether the station is a UHF or VHF, low- or full-power.
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