FRIDAY NIGHT LIGHTS UP RATINGS SCOREBOARD

摘要

In knoxville, TENN., people go as football goes. The fall is a busy time for the stations in DMA No. 61, not only for the University of Tennessee Volunteers but also for the high school football teams of eastern Tennessee. "The fourth quarter's our time of the year," says Chris Baker, WVLT executive VP and general manager. "This is when we really shine, during sports season."