The New Apple TV: Priced to Sell?

摘要

The next-generation Apple TV could cost a pretty penny - perhaps 19,900 of them. The company's latest, greatest TV-connected box, expected to be introduced by Apple on Sept. 9 at a media to-do in San Francisco, will fetch less than $200, but likely sell in the range of $150 to $199, according to website 9to5Mac, which offered the caveat that Apple officials are still haggling over final pricing. But even the lower end of that range would be a big premium over the cost of the current Apple TV model. In an apparent inventory-flushing move, Apple cut that price in March, to $69 from $99.