OTT Gets More Northern Exposure

摘要

The U.S. market is flush with subscription over-the-top video services, but Netflix has pretty much ruled the online video realm in Canada since it launched service there in the fall of 2010. Canada's OTT picture changed dramatically on Aug. 20 when shomi, the multiscreen service backed by two cable TV operators - Rogers Communications and Shaw Communications -launched the service nationwide for CA$8.99 per month, following a beta period for Shaw and Rogers subscribers only that started in November 2014. Leading the way now is David Asch, the video-industry veteran late of Redbox, Frontier Communications and In Demand. He was named senior vice president and general manager of shomi in May.