In an entertainment landscape filled with pop-culture purveyors, CBS Television Distribution's Entertainment Tonight remains a power player. Heading into its 35th season, ET still reaches 5 million viewers each day and its website, ETonline.com, boasts 35 million unique visitors per month. But unlike the old days, when El led the field simply because the field was small, today the show really has to earn its eyeballs and mouse clicks. So the show is beefing up its on-the-ground news teams, making sure it's staffed around the clock to cover breaking news of all stripes-whether that's Jennifer Aniston's secret wedding to Justin Theroux or the death of Whitney Houston's daughter Bobbi Christina Brown after spending six months in a coma.
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