Cablevision Makes An Impression

摘要

Programmatic modelsdominate the digital world today and they are also starting to invade traditional television. Cablevision Systems, a cable operator that has historically been on the leading edge of new forms of advertising, finds itself there again as it tests how automated processes combined with impression-based campaigns can produce more effective advertising campaigns for its clients. Next TV editor Jeff Baumgartner caught up with Ben Tatta, president of Cablevision Media Sales, to discuss those activities and what else is on the horizon.