Sponsors Line Up For Women's World Cup

摘要

New advertisers are looking to get a leg up with soccer as Fox gets set to air the Women's World Cup. Last summer, the men's World Cup from Brazil set viewership and ad sales records for the beautiful game, which is growing in popularity in the U.S. Fox expects the growth to continue now that it has the rights to the FIFA tournaments, starting with the women's event, which gets underway June 6 in Canada.