KCPQ IN BEAST MODE

摘要

Thanks to a dogged local news approach and the market's rabid affection for the Seattle Seahawks, KCPO is in the thick of the revenue race. When Pam Pearson, VP and general manager, arrived in town 15 years ago, KCPO had a 10 p.m. nightly news, and that was it. "013" now has a monster 4:30-10 a.m. news. The station added 4 and 5 p.m. newscasts a few years back and, when The Arsenio Hall Show departed last year, launched an 11 p.m. news up against the traditional Big Three. Pearson does not pay much attention to household ratings, but KCPQ newscasts' 0.9 rating/4 share in adults 25-54 in February was within a point of leader KING. "There's been a great resurgence of all our news," she says. (Sister KZJO also features a 9 p.m. news.).