Breland Enjoys Rise Up the Raycom Ranks

摘要

The 10th anniversary approaching, it's time for New Orleans native Sandy Breland to reflect on Hurricane Katrina, how it changed her city and how it changed her. Such trying circumstances can bring out the best in people, and it was her leadership, then as WWL news director, that sent Breland on to much bigger things. Breland proudly mentions how the New Orleans reporters played a critical role during those harrowing days of 2005, when residents were desperate for a little light in the darkness. "It's really hard to believe it's been 10 years," she says. "In some ways, it feels like it happened yesterday. In other ways, it's like a lifetime ago." Breland's emergency planning enabled WWL to stay on the air through the storm and its aftermath-the one local TV station to do so. Her deft management and knowledge of the region helped keep viewers informed. And her first-class work amid dire conditions did not go unnoticed by the broadcast community. "Sandy received such wonderful praise for her leadership and her ability," says Paul McTear, Raycom president and CEO, who brought Breland on board as GM at WAFB Baton Rouge in 2008 and in January named her group VP. "She's been a great leader for us from day one."