Tuning In to Multiculturalism

摘要

For nearlytwo decades, Fuse Media CEO Michael Schwimmer has had his finger on the pulse of a multicultural community looking for content that reflects its images and culture. From his innovative work in the mid-1990s at satellite-TV service Dish Network, developing international and Hispanic-themed network packages, to his most recent efforts with networks NUVOtv and Fuse to reach "The Nu America" and its diverse communities of millennials, Schwimmer has always focused on connecting with a grow- ing-but-underserved viewer base. Schwimmer's perseverance in serving multicultural viewers has earned him many accolades within the industry as well as this year's T. Howard Foundation Award for Executive Leadership.