REFLECTIONS OF A CORD-NEVER

摘要

A while back, a friend of mine asked me if I was watching some show on her Netflix account. No, I said, I've never seen that show and don't use your Netflix. It turns out, this friend had given so many people her Netflix password that she had no idea who was watching what-or even who was watching. This sharing practice is especially widespread among millennials, whether it be with Netflix, HBO Go or another one of the many streaming services. It is also generally overlooked, with networks and OTTs eager to expand their brand and create habits with younger viewers who might pay for their services down the road.