Youth Will Be Served, But 'How' Remains In Question

摘要

It is arguably one of the most important issues facing the future of TV-the way swiftly evolving viewing options have placed millennials at the content crossroads. One road leads to connected multichannel TV viewing, the other to a stream of unconnected digital options. Many press accounts see millennials taking the newer route, tagging their embrace of over-the-top video as long-term trouble for the $150 billion TV industry. Others argue that young people have always been slower to subscribe, and that once they get out of school and start families, they'll return to multichannel TV, and all will be well. The reality, as usual, is far more complex, as new key data points suggest (see charts, opposite page).