ACQUISITION YIELDS NEW NEWSCAST

摘要

WNYT's best resource is its news, so it looks to spread the NewsChan-nel 13 brand wherever and whenever it can. The opportunity came up 18 months ago at 10 p.m., after parent Hubbard had acquired WNYA. A year later, this past September, WNYA extended the 10 p.m. news to seven days a week. "Our philosophy is, find places where the competition is not as numerous," says Steve Baboulis, VP and general manager. If it's one or two competitors, and they're not traditional Big Three affiliates, he adds, "we think there's opportunity."