Jazzing Up the News

摘要

Multiple salt lake city stations are making claims on being the market's best. KSL had the title for years, but the retirement of key anchors and NBC's problems in primetime bumped it off the pace. KUTV was pleased to swoop into the lead, but KSTU and its young-skewing strategy is pushing hard for the title too. "There is good news in this market," says Darrell Brown, president of Bonneville International, which owns KSL. "Everyone puts on good product." As if three strong competitors were not enough, ABC affiliate KVTX has gone through a thorough rebrand, unveiling a Good 4 Utah tagline, and is no longer content to be an also-ran. "Good 4 Utah is our focus-that's what drives us constantly," says Richard Doutre-Jones, VP and general manager of KTVX-KUCW.