New CEO Quickly Makes Her Mark While Extending a Legacy

摘要

Adrians Cisneros was only 34 when she took over as CEO of the Cisneros Group of Companies (CGC), but in many ways she'd already spent decades at the center of the Latin-American television industry, affording her with the experience that is quickly allowing her to transform the family media empire. "Media seems to be in our family genes at this point," says Cisneros with a laugh, as she recalls her parents discussing TV over the dinner table, and travelling with her father on business trips. One of those was a whirlwind tour with her father, CGC chairman Gustavo Cisneros, through the region for the 1996 launch of DirecTV Latin America, the first pan-regional digital satellite company. "During spring break at the age of 14 or 15, I got on a plane with my father and went to eleven cities in nine countries, signing contracts with local partners for the service," a partnership between Hughes Electronics and CGC.