LeEco Rolls the Dice on U.S. Market

摘要

On nov. 30 at the Grove, the popular L.A. shopping center, Chinese digital video and consumer electronics company LeEco gave American consumers their first hands-on look at its hardware, just a day before they first hit retailers such as Best Buy, Target and Amazon. The company's lineup of smartphones made up the majority of what LeEco had to show off at the relatively tiny booth, with a single TV set up in the corner. But the size of the setup belied the size of LeEco's U.S. consumer electronics and content plans: With major content partnerships and a $2 billion deal to acquire Vizio (the nation's No. 3 TV brand, after Samsung and LG) nearing final approval, LeEco aims to be a household name in America in short order.