AT&T Gives Skinny on Its New Bundle

摘要

Taking The Stage Nov. 28 at DirecTV Now's New York launch event, Brad Bentley, CMO of AT&T's entertainment and internet services unit, offered something of a mantra for the unbundling world. "The challenge with skinny bundles is that your skinny is different from my skinny, which is different than someone else's skinny," Bentley said.