Bigger Budgets Eyed For Programmatic TV

摘要

After an Election-Season Squeeze, programmatic TV execs expect budgets will allow the accessing of more national linear TV inventory in 2017 as budgets for data-driven campaigns increase. Programmatic-which uses data to identify specific target audiences, and automation to select and buy appropriate ad inventory-is a force in the digital world, but only slowly making inroads in the linear TV ecosystem.