NFL Ratings Slip; Ad Buyers Still Game

摘要

Even in a chaotic TV landscape of cord-cutting, rebundling and multi-platform viewing, NFL football has widely been considered bulletproof, the one piece of programming actually adding viewers. So it has been striking to see the league appear to hit a saturation point, at least through the first half of the season. Total ratings have dropped by double digits across its three prime-time nights, Sunday, Monday and Thursday, while the traditional Sunday afternoon games have posted single-digit declines.