WNET NEW YORK'S SHAPIRO BELIEVES IN PUBLIC TV PROMOTING PUBLIC INTEREST

摘要

Nearly a decade after leaping from network to public TV, Neal Shapiro, the former NBC News president who now heads WNET New York, says working in a non-commercial medium is liberating. "I have never had anyone call me or a sponsor and say, 'I am very disappointed in the numbers," says Shapiro. "Ratings don't measure the way you touch your audience."