Chris mcgrath, senior VP of data strategy and consumer intelligence for Viacom, has the same job as most everyone at the media giant-get more consumers to watch more Viacom content. But his task is vastly different from the producers and marketers. And that task, and those of other Viacom data scientists of late, has been to make the science of Viacom content analytics more accessible and more easily understood for everyone else. "As a data scientist, I couldn't tell you the first thing about creating a show," McGrath said, speaking Oct. 18 at the Hollywood IT Society's Digipalooza Conference. "What I can do is get the data in the hands of the people who do."
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