Turner's Speciale: Ads Should Entertain Audiences

摘要

At a time when technology and demand are upending TV as we know it, the tenets of video advertising-from audience targeting to content creation-also have to be revamped to resonate with consumers, an industry leader said Oct. 19. "Our brands should be entertaining audiences," said Donna Speciale, president of Turner Ad Sales. "The ads we feature should be compelling, relevant and ultimately drive the product off the shelves, off the lots."