For DirecTV Now, Thin Won't Be In

摘要

As DirecTV Now nears its fourth-quarter launch date, AT&T Entertainment Group senior VP, strategy and business development Tony Goncalves said the over-the-top service won't be riding the skinny bundle bandwagon like some of its competitors. DirecTV Now is expected to offer more than 100 OTT-delivered channels of live and on-demand programming, targeted at younger viewers. While skinny bundles may work for niche offerings, though, that's not the case for a broader service like DirecTV Now, Goncalves said at the Next TV Summit New York.