For New Content, Roku Makes It Look Easy

摘要

At more than 3,500, Roku already lays claim to the largest number of app channels among streaming media companies. After the Oct. 5 unveiling of its Roku Direct Publisher platform, expect that number to get a whole lot bigger. The Web-based offering eschews the coding and software development kit world of apps in favor of simplicity: Content owners need only supply Roku with a feed to their content, and just like that, their channel is available to the 10 million-plus households with Roku.