DIGITAL MEDIA'S INCREASINGLY FRAGMENTED WORLD

摘要

The proliferation of devices and ways to access content is causing the continued fragmentation of digital media, Nielsen highlighted in its second quarter Total Audience Report. On average, adults are visiting 55 sites via PCs and using 28 smartphone apps per month. They are also viewing 20 TV channels and tuning in seven AM/FM radio stations during that same period. Those four platforms account for the majority of time spent across devices, according to Nielsen.