Broadcasters Urged to Yell 'Action' On Big-Screen Release Plans

摘要

In January, the BBC did something that broadcasters have long avoided. They gave their hit TV special Sherlock: The Abominable Bride a limited theatrical release worldwide, with an additional 20 minutes of footage bringing it closer to the length of a feature film. It wasn't the first time BBC experimented with a theatrical engagement for one of its TV specials. In late 2013, Doctor Who: The Day of the Doctor saw a limited theatrical release after the special aired on TV. And both times, BBC's gamble paid off, with decent box- office receipts.