The Smart Bet? Smartphone Growth

摘要

Digital's surging growth can be attributed to the use of a wide range of devices, but the smartphone leads by far in rate of growth. Smartphone apps accounted for about 80% of all growth in digital media from June 2013 to June 2016, according to comScore's latest Mobile App Report. The study, based on measurement of comScore's Media Metrix Multi-Platform reporting system and survey results from more than 1,000 smartphone users, also found that smartphone apps now represent nearly half of all digital media time and three out of every four minutes on mobile in aggregate. While mobile app usage is growing among all age groups, the rate of growth, perhaps surprisingly, is highest (37%) among people age 55-64.