For Rooster Teeth, a Bigger Bite

摘要

Underscoring the idea that video is just one piece of the new subscription vid-eo-on-demand puzzle, Rooster Teeth has pushed ahead with a two-tiered approach that aims to appeal to its traditional base, as well as a subset of "super fans" willing to pay a handsome premium for VIP tickets to events, merchandise and other perks associated with the "digital-first" content studio.