Ellation Will Ride SVOD's Next Wave

摘要

Netflix, amazon and hulu have taken the subscription video-on-demand world by storm with broadly focused over-the-top offerings that appeal to the masses. The next phase of OTT and SVOD will center on more targeted, niche services that serve so-called "superfans." This is the angle being taken by VRV, a multichannel video-distribution platform from Ellation that will launch later this year with content tailored for geeks, gamers and lovers of comedy, fantasy and technology. Ellation, a portfolio company of Otter Media (the OTT-focused joint venture of AT&T and The Chernin Group), said it has already signed on several "channels," including Crunchyroll, Rooster Teeth, Nerdist Alpha and NBCUniversal's new comedy-centric SVOD service, Seeso. Frederator Networks is also on board to offer an exclusive premium version of Cartoon Hangover.