When promaxbda was formed in 1956, the goal was to address a growing problem: how to stand out in a three-network world. The seven local promotion managers in Chicago who formed the organization "were realizing, 'Oh my God, our viewers could watch two other things! My gosh, how do you even market a TV show?'" chuckles Steve Kazanjian, who became president and CEO in late 2014. "In reality, though, that's pretty visionary to establish this organization and start to implement best practices that early on."
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