Smithsonian Earth Looks to Get on the OTT Map

摘要

It's a crowded ott world out there, and standing out-and getting consumers to keep coming back-isn't easy. Joseph Giraldi, senior VP of digital media for Smithsonian Networks, thinks his team might have it figured out with Smithsonian Earth, the subscription video-on-demand service that launched in late 2015. "Key value propositions with Smithsonian Earth are that it's all exclusive content, [the content's] only available on Smithsonian Earth, it's available in 4K and HD and we're one of the first media offerings [where the] content is, shot in 4K," Giraldi said.