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摘要

Millennials, that coveted and seemingly tough-to-reach market segment, stream a lot of video, but a new study by Fullscreen conducted by WPP's Kantar Vermeer tries to put a finer point on that trend. From a high-level view, 69% of consumers age 13 to 34 stream video on three or more occasions per week. Broken down further, the percentage is higher among teens (75%), while millennials in the over-25 subgroup are at parity with the average (66%), according to an online survey of 2,000 consumers (1,000 respondents age 12-17 and 1,000 respondents age 1 8-34) conducted in March.