UP AIMS TO BE NEW NETWORK FOR FAMILIES

摘要

With ABC family rebranding as Freeform this year, independent cable network Up sees an opening in the family programming space. The net, which launched as Gospel Music Channel before becoming Up in 2013, isn't aiming for family viewing. Instead, it's programming shows about families, targeting younger adults at that moment when their focus shifts from "me to we," says GM Amy Winter. The network this week is launching a new slogan: We Get Families.