TCM Targets the 'Superfan'

摘要

Offering a possible blueprint of sorts for other programmers looking to expand their reach and use |digital platforms to drive new revenue streams, Turner Classic Movies has recently unleashed two major projects to help it connect with movie "superfans." On one end is FilmStruck, a subscription-based over-the-top service for film buffs set to launch this fall, and on the other is TCM Backlot, a fan club that offers a range of perks in exchange for an annual charter membership of $87.